3) What kind of media institution might distribute your media product and why?

We decided as a group that we should have Miramax Films to be our distributor. We felt it matched the genre and also the mood we created in our opening sequence. Our target audience are aged between 16 and 30.Miramax was founded by two brothers; Bob and Harvey Weinstein and they were known for distributing independant films that are low budget or foreign films. Miramax have distributed flms such as Bridget jones's diary, Dirty pretty things and The switch. These films have turnt out very well and have/are successful.

This film company is very unique because they distribute films that have been rejected from larger companies such as paramount. These films would have a lower budget and this makes distributing them that much easier and cheaper. I wouldn't say that Miramax was well-known but I also would'nt say that they were. This company is very different from others and that was one of the reasons we chose that company; because its different. They tend to go for certain target audiences whereas companies such as paramount are mainly family movies.

The advertisements used by Miramax would be pretty similar to other companies trying to promote their product. It would include advertisements on tv and billboards, magazines radio etc. But depending on the budget, it would decide how far and wide these advertisements wll go. The bigger the budget the further the advertisements can go and more viewings on their film so that means more income for the workers at Miramax.